Launch Site
If you were to jump off the Golden Gate Bridge, would it be from the west side facing the ocean, or from the east side facing the city and the bay? Compared with the decision to end your life it may seem trivial but it's a choice that you'd have to make before you could jump. In fact, over the years some individuals had been observed spending over an hour walking along both sides of the bridge before they finally dove off. Others have carefully crossed the bridge's five traffic lanes to avoid being killed by a car and reach the side from which they've chosen to jump. After all, it's the very last decision you're ever going to make and it deserves some consideration. "Which side of the bridge?" was typical of the topics I debated with other consultants while we sat around waiting for projects. In the 1970s, I worked for a consulting firm in Culver City and when we were between assignments we were said to be "on the bea