Launch Site
If  you were to jump off the Golden    Gate Bridge,  would it be from the west side facing the ocean, or from the east side facing  the city and the bay?  Compared with the  decision to end your life it may seem trivial but it's a choice that you'd have  to make before you could jump.  In fact,  over the years some individuals had been observed spending over an hour walking  along both sides of the bridge before they finally dove off.  Others have carefully crossed the bridge's  five traffic lanes to avoid being killed by a car and reach the side from  which they've chosen to jump.  After all,  it's the very last decision you're ever going to make and it deserves some consideration.  
"Which  side of the bridge?" was typical of the topics I debated with other consultants  while we sat around waiting for projects.   In the 1970s, I worked for a consulting firm in Culver City and when we were between  assignments we were said to be "on the beach".   This meant consultants were sitting around twiddling their thumbs, not  being billed out to a client and not generating income; yet the firm was still  required to pay our salary.  George, the firm's  Puerto Rican owner and salesperson, was under immense pressure to find  assignments for us.  George would rise to  the occasion with evangelical fervor and sell assignments by (1) forecasting a  doomsday scenario to clients where no problem existed; or (2), forgiving a  client for their sins and agreeing to help them clean up a mess of their own  making.  Time spent on the beach was a  welcome escape from projects that were usually ill-conceived and often  humiliating to take part in.  
As  far as the bridge question was concerned, the group of idle consultants was  split into two factions.  Half of us  favored the east side and felt that the view of the bay and the city would be  more appealing than facing the cold and vast Pacific Ocean.  The other half favored the west side and contended  that jumpers would want to turn their back on civilization as it was most often  the very thing that had driven them to suicide.   
After  a full morning debating the bridge question I thought I'd give Herb Caen a  call.  Caen wrote a daily column in the San  Francisco Chronicle for almost sixty years and was revered as an icon by the  city's residents.  He was referred to as  "Mr. San Francisco" and received a special Pulitzer Prize in 1996 for his  decades of serving as the "voice and conscience of the city".  The subject matter of his column was  described as "his ongoing love affair with San Francisco".  His daily eclectic 1,000 words on local  matters poked fun at politicians, grieved with the unfortunate, delighted with  the off-beat and captured colorful characters.
I called  the number that information gave me for the Chronicle and reached someone in  circulation.  I explained that I wasn't  calling to subscribe but that I wanted to talk to Herb Caen.  In truth, I was looking for a way to pass the  time and never had any real expectation that I would end up speaking to Mr.  Caen.  I did think there might be someone  who worked for the paper that may have statistics on how many people had jumped  from the west side versus the east.  Circulation  transferred me to someone else who listened to my question and said they would  pass it along to Herb Caen.  
My  next call was to the Los Angeles Public Library whose research section in those  days would hunt down an answer for a caller's question.  I don't think many people were aware of this  service but my mother was a librarian at one time and had turned me onto  it.  After hearing me out, the lady asked  me to wait while she went off to see what she could find.  She didn't put me on hold, she just put the  receiver down and I waited until she returned a few minutes later.  She told me that the only information she had  located was the total number of jumps which was nearly 500 but there was no  breakdown as to the side of the bridge used for takeoff. 
Later  that afternoon I was back to arguing with the other consultants about some  other mental diversion.  Jo Meers stuck  her head inside the door and said there was a phone call for me from the  Chronicle.  I picked up the phone and  spent an enjoyable ten minutes talking with Herb Caen.  I shouldn't have been surprised that he would  return my call as I found out later that he often relied on unsolicited tips  for items that appeared in his column.
I  explained to him that my co-workers and I had been debating which side of the  bridge would be preferred by jumpers and presented the case for both sides.  Mr. Caen ate it up.  He said the number of jumps since the bridge  opened in 1937 was nearing 500 and a recent countdown started by the bay area  newspapers had created a frenzy.  Television  crews had staked out the bridge and managed to film bridge workers and  officials dissuading fourteen people so far from taking the plunge.  One man that had been turned away had arrived  with "500" stenciled on the front of his T-shirt.
Caen said he knew people had gone off from both sides but  he had no idea which one was the most popular.   He told me that my phone message had made him curious so he had contacted  the Golden Gate Bridge and Highway District.  Although they didn't offer an exact count  they assured him that a clear majority of jumpers chose the east side.  A running total was not kept but they  insisted it was obvious when you scanned the records since the reports of  suicide attempts always noted which of the bridge's numbered 128 lamp posts was  nearest to the takeoff spot.  I said  goodbye to Mr. Caen and thanked him for the information.  I have no idea if any of our conversation  ever found its way into his column.
The  number of jumps off the Golden    Gate Bridge  reached about 1,600 in 2012.  Among the  most notable victims were Pierre Salinger's son and Roy Raymond who founded Victoria's Secret.  Recently, despite a thirty-year head start, the  Golden Gate Bridge  was overtaken by the Nanjing Yangtze River Bridge  in China  as the world's most popular place for suicide attempts.
The  number of attempts includes people observed jumping and bodies that are recovered.  No one knows for certain how many have jumped  unnoticed and had their body swept out to sea by the strong currents that  dominate the Golden Gate Strait.  From  the bridge it takes four seconds to fall 245 feet (roughly twenty stories) until  you reach the water.  Ninety-eight  percent of the known attempts have proved fatal.  If you avoid hitting a boat or concrete  bridge abutment, and hitting the surface of the water at 76 miles an hour  doesn't kill you off, then hypothermia and drowning probably will.  
Of  the 34 people known to have survived the fall, nearly all have experienced deep  regret as soon as they became airborne.  Many  survivors describe suddenly realizing that the insurmountable factors that  drove them to jump could have been sorted out after all.
There  are only two known individuals that jumped, survived and returned for an  encore.  One of these was an 18-year-old UCLA  student named Sara Rutledge Birnbaum of Piedmont,   California who was despondent  over not having gained admission to Stanford..   On New Year's Day in 1988, Sara parked her car in a nearby lot, walked  out onto the bridge and jumped.  Sara  survived the fall, dutifully returned a mere 34 days later on February 4th  and repeated the process.  It was assumed  that she did not survive the second jump as her body was never recovered.
The  other double jumper was Paul Aladdin Alarab, a real estate agent from Kensington, California.  His first fall from the bridge was in 1988  while protesting the mistreatment of the elderly and the handicapped.  He was attempting to lower himself with a  rope into a garbage can that he had hung 60 feet below the bridge.  Before reaching the garbage can, he let go of  the rope, fell to the water below, and although badly injured, did  survive.  Fifteen years later in 2003,  Paul returned at the age of forty-four to protest the U.S. invasion of Iraq, his father's homeland.  For this protest he did without the garbage  can and simply held onto a rope tied to the bridge.  After reading a prepared statement he let go  of the rope and fell.  A rescue boat and  crew quickly pulled him from the water but he had not survived the fall a  second time.
In  2014 a $76,000,000 suicide-deterrent barrier was approved by the Golden Gate Bridge and Transportation District.  The project will require three years to  install netting that will extend twenty feet from both sides of the bridge along  its full 1.6 mile length.  Suicide  attempts have been non-existent since a similar barrier was installed on a  bridge in Bern, Switzerland.  
Discussion  topic: Could the barrier have stopped Sara Birnbaum or Paul Alarab?